About us - The agency that runs on what it sells
Assist IQ is a Scottish AI automation agency that builds and manages the AI employees, agents and systems that run a business. Founded by Ross Gordon and based in Arbroath, Angus, we serve small businesses across Scotland and the UK. We are not a consultancy with a slide deck. We build the system, connect it to how your business actually runs, and stay to manage it.
The operator philosophy - Ship first. Manage what you shipped. Say what doesn't work.
The AI industry has an agent-washing problem: plenty of agencies relabelled what they already did and added AI to the name. Our philosophy is the opposite, and it has three rules.
- Working systems, not demos. Every system we build has a job, a scope, checks on its output and a person accountable for it. It leaves a measurable trail. If you cannot measure it, we do not call it working.
- Managed, not handed over. The businesses that get the most from AI are the ones whose systems are monitored, refined and updated as the business changes. We stay, because the first version of anything is never the last.
- Honest about limits. AI cannot replace judgment, fix a bad business, or love your customers. We put what it cannot do on every service page, in writing. The agency that tells you what does not work is the one worth trusting with what does.
Who we are - A small team you can actually talk to.
You talk to the person who designs and runs your system, not a junior account manager. Behind him sits an always-on AI operations fleet, which is exactly the point.
- Ross Gordon, founder. 19 years in oil and gas operations, then ScottishWill: a will-writing business he built and automated until one person could carry the admin of four. He designs every engagement, reviews every build, and is the only person who sends client communications. Read his story.
- The Jarvis fleet. An always-on AI operations stack that researches, drafts, builds and manages the systems Ross designs and approves. It runs our businesses around the clock, which means the thing we sell you is the thing producing this sentence.
- The proof. ScottishWill, HALO Intervention Services and PCMG Property all run on the method: real businesses, live systems, honestly told on the proof page.
The formal details, for the record.
Legal identity
Assist IQ is a trading name of PCMG Consulting Services Ltd, registered in Scotland, Companies House number SC852814.
Where we are
5 St Murdochs Crescent, Arbroath, Angus, DD11 5DA. We serve Angus, Dundee, Aberdeen and businesses across Scotland and the UK, remotely.
Contact
hello@assistiq.co.uk, or book the AI Ops Review directly.
Tell us about your business
Not a discovery call. Not a pitch with a calendar link. The AI Ops Review is 45 minutes of questions about how your business actually runs. Then you get a written plan of what’s worth doing, what it costs, and what isn’t worth doing at all.
It’s £750. If we can’t find you at least 5 hours a week, it’s free. If you build with us inside 60 days, the £750 comes off the bill. So the only way it ever costs you money is if you take the plan and run it yourself. Fair enough.
Worst case, you lose 45 minutes and leave with straight answers.
No prep. No data handover. No long contract. You talk, we listen.