Founder - Ross Gordon
Ross Gordon is the founder of Assist IQ, a Scottish AI automation agency, and the operator behind ScottishWill, a will-writing service whose operational layer runs on an AI employee he designed. He spent 19 years in oil and gas operations before applying the same systems discipline to AI, and he now builds and manages AI employees for small businesses across Scotland and the UK.
The operator story - He didn't get into AI by reading about it.
Ross got into AI by building with it, and by running the results in production. The story has three chapters, and each one is a system that still runs today.
- 19 years in oil and gas operations. Two decades of learning what breaks, what cannot be allowed to break, and how to build processes that keep running when nobody is watching. Exception handling, compliance discipline, designing for the edge case. Those habits matter more in AI operations than technical fluency does.
- ScottishWill, the proving ground. Ross built an online Scottish will-writing service and systemised its entire operational layer: guided intake, automated admin and chasing, human review on every will, and no AI ever touching the legal document. One person carries the admin of four. The full case study.
- Assist IQ, the same method for clients. Assist IQ exists to bring that operating model to other small businesses. Ross designs every engagement, sets the scope of every build, reviews the output of the AI fleet that builds and runs the systems, and is the only person who sends communications to clients. The fleet drafts. Ross approves.
The short version, for the record.
- 19 years in oil and gas operations, systems and process discipline.
- Founder of ScottishWill, an online Scottish will-writing service run on the AI operations stack he designed.
- Founder of Assist IQ, bringing the same operating model to small businesses across Scotland and the UK.
- Builder and operator of the Jarvis fleet, the always-on AI operations stack behind both businesses.
- Based in Arbroath, Angus, Scotland.
Talks and press · to follow
Confirmed talks, podcast appearances and press mentions will be listed here as they happen. If you are a journalist, podcast host or event organiser interested in AI operations for small business, contact hello@assistiq.co.uk.
The best way to see what Ross does is to see it working. Every discovery conversation includes the real systems, live, answering real questions. That demonstration is the pitch. Start with the story of the agency, see the work, or go straight to the AI Ops Review.
Tell us about your business
Not a discovery call. Not a pitch with a calendar link. The AI Ops Review is 45 minutes of questions about how your business actually runs. Then you get a written plan of what’s worth doing, what it costs, and what isn’t worth doing at all.
It’s £750. If we can’t find you at least 5 hours a week, it’s free. If you build with us inside 60 days, the £750 comes off the bill. So the only way it ever costs you money is if you take the plan and run it yourself. Fair enough.
Worst case, you lose 45 minutes and leave with straight answers.
No prep. No data handover. No long contract. You talk, we listen.